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Shrinkflation tracker

Pack shrunk, price held. We surface what brands won't tell you — the per-gram price has quietly gone up.

Saffola

Saffola Gold Oil

Before

1L · ₹193

₹0.193/g

After

924ml · ₹191

₹0.207/g

Hidden inflation: +6.81%

Pack reduced by 7.6% while price held steady.

Madhur

Madhur Pure Sugar

Before

1kg · ₹49

₹0.049/g

After

892g · ₹50

₹0.056/g

Hidden inflation: +13.89%

Pack reduced by 10.8% while price held steady.

Surf Excel

Surf Excel Easy Wash

Before

1kg · ₹163

₹0.163/g

After

843g · ₹165

₹0.196/g

Hidden inflation: +20.08%

Pack reduced by 15.7% while price held steady.

Aashirvaad

Aashirvaad Atta

Before

5kg · ₹277

₹0.055/g

After

4344g · ₹274

₹0.063/g

Hidden inflation: +13.65%

Pack reduced by 13.1% while price held steady.

Britannia

Britannia Whole Wheat Bread

Before

400g · ₹54

₹0.136/g

After

347g · ₹55

₹0.157/g

Hidden inflation: +15.49%

Pack reduced by 13.2% while price held steady.